Core Philosophy: Battle-Tested, Built in Public
TRADEMARK PENDING: “Help Each Other Help Ourselves™” (HEHO)
The Foundational Principles
1. NO VC
We take no venture capital. No outside investors with exit timelines. No board members pushing for growth over sustainability. The platform is owned by its members.
2. NO SAFETY NET
The Founder is using half of his family’s emergency savings to launch. This is not a hobby. This is not a test. This is everything.
3. BATTLE-TESTED
Every system is designed to work under stress. Harper audits, dispute resolution, economic checks — all built assuming bad actors will try to game them.
4. BUILT IN PUBLIC
Our strategy is published. Our letters are visible on Cephas before we send them. Our progress is trackable on Fly on the Wall. We hide nothing.
5. ALL IN
No Plan B. No “if this doesn’t work.” This is the plan. Swing for the fences or go home.
6. HELP EACH OTHER HELP OURSELVES™ (HEHO)
Not charity TO the people. Infrastructure BY the people, FOR the people. Every member helps themselves by helping others.
The Viral Hooks (Comprehensive)
Membership Hooks
| Hook | Trigger | Cue Card |
|---|---|---|
| “First 100 get DOUBLE Joules” | Early signup | CC-FIRST100 |
| “Be a Founder, not a follower” | Launch week | CC-FOUNDER |
| “Your 5 dollars starts a business” | Any time | CC-5DOLLAR |
Economic Hooks
| Hook | Trigger | Cue Card |
|---|---|---|
| “Your skills pay — turn them into MARKS” | Marks for Marks launch | CC-SKILLS |
| “The neighbor network” | Local services | CC-NEIGHBOR |
| “Babysitting for plumbing” | Service exchange | CC-TRADE |
| “Put your money where your MARKS are” | Stake Account | CC-BOND |
Ownership Hooks
| Hook | Trigger | Cue Card |
|---|---|---|
| “Own what you build” | First project | CC-OWN |
| “1 becomes 10 becomes 100” | Medallion split | CC-SPLIT |
| “This will be FREE when enough sign up” | Progress bar | CC-FREE |
Trust Hooks
| Hook | Trigger | Cue Card |
|---|---|---|
| “Trust is computed, not given” | Harper system | CC-TRUST |
| “No anonymity, no BS” | Reputation system | CC-REAL |
| “Collateral speaks louder than promises” | Stake Account | CC-COLLATERAL |
Community Hooks
| Hook | Trigger | Cue Card |
|---|---|---|
| “Help Each Other Help Ourselves” | Core messaging | CC-HEHO |
| “One bus driver becomes ten transit workers” | Chain reaction | CC-CHAIN |
| “The 300 have your back” | Crown identification | CC-300 |
Asteroid-Proof Commitment
The platform must survive the Founder being unavailable.
Asteroid-Proof Checklist:
- All triggers defined in SENTINEL
- All cue cards written and loaded
- Social media automation tested
- Crown positions identified
- Harper system operational
- Node network self-auditing
- MARKS/Joules economy flowing
- Ruprecht succession defined
- Emergency contacts documented
Target: 6 months autonomous operation Ultimate: Indefinite self-sustainability
“No Plan Survives First Contact” — Contingency Framework
Every decision point has at least two contingency options:
Example: Letter Response Matrix
| If Scott Letter… | Contingency A | Contingency B |
|---|---|---|
| Is ignored | Proceed with Buffett at 100 members | Reference Scott publicly, proceed |
| Gets polite decline | Thank publicly, proceed | Ask for referral instead |
| Gets negative response | Publish response, address criticism | Pivot messaging, emphasize member voice |
| Gets connection | Follow up within 24h | Create dedicated onboarding |
Example: Membership Growth Matrix
| If membership growth… | Contingency A | Contingency B |
|---|---|---|
| Stalls at <50 | Increase First X bonus | Pivot to local/geographic focus |
| Explodes >1000 fast | Activate more Harper auditors | Cap onboarding, quality over speed |
| Is moderate (on track) | Continue Opening Gambit | Add new trigger thresholds |
Related Documents
“We’re not testing anything. We’re building the future.”