Ops

Source of Truth This page is auto-generated from PAWN_B45_CAMPAIGN1_OPS_WORKBOOK.xlsx and is intended for transparent public operations review. REWARD_MATRIX HEXISLE CAMPAIGN 1 — REWARD MATRIX (Internal Ops) Last Updated: April 2026 Base Goal: $1,000 | Tereno-Enabled Threshold: $12,000 TIER NAMEPRICE (USD)FUNDING STATUSTARGET % OF BACKERSSLOTTED TOP TILES (qty)FINISH OPTIONSPASSIVE WATER FRAMEFLOW RAIL PIECESICON OVERLAY SHEETPNP SCENARIO PACKDIGITAL THANK-YOU WALLRULES/COMPAT CARDTERENO CORE KITJOULE BONUS TIERESTIMATED ITEM WEIGHT (oz)EST. PACKAGE WEIGHT (oz)EST. BOX DIMS (inches)SHIPPING CLASSFULFILLMENT NOTES Watcher5Guaranteed at $1K~2%0N/ANoNoNoYes (teaser)YesNoNoBase0.514x4x0.5Digital onlyDigital fulfillment only; no physical ship cost Slotted Top Starter25Guaranteed at $1K~8%12 (std; premium at $3K stretch)NoNoNoNoNoYesNoBase356x6x2Small ParcelLightest physical SKU; single tile; low DIM weight Hexel Trio [HERO]59Guaranteed at $1K~50%32 (std; premium at $3K stretch)NoNoOptional at $6K stretchNoNoYesNoTier 29139x6x2Small ParcelHero tier; default recommendation; bundle discount implied Starter Flow Kit109Guaranteed at $1K~25%52 (std; premium at $3K stretch)Yes (1 passive frame)2Yes at $6K stretchYes (full)NoYesNoTier 3283612x9x3Small Parcel / Regional CarrierFirst water-motif tier; validates hydraulic demand pre-Tereno Tereno Vanguard - First Wave (Early Bird)329Contingent: begins production at $12K+~15% (early-bird window only)52 (std; premium at $3K stretch)Yes (1 passive frame)2YesYes (full)NoYesYes (core kit)Tier 4 (Arc Vanguard)18021024x18x12Freight / Bulky ParcelLimited qty; first 48hrs or first X backers; separate carton workflow Tereno Vanguard (Standard)349Contingent: begins production at $12K+~15% (incl. early bird)52 (std; premium at $3K stretch)Yes (1 passive frame)2YesYes (full)NoYesYes (core kit)Tier 4 (Arc Vanguard)18021224x18x12Freight / Bulky ParcelStandard price after first-wave window closes; same contents --- FINANCIAL SCENARIOS (Illustrative) --- SCENARIOSLOTTED TOP BACKERSTERENO BACKERSSLOTTED TOP REVENUETERENO REVENUETOTAL REVENUETERENO THRESHOLD MET?NOTES Low15020$3,750$6,980$10,730No (below $12K)Slotted Top funded; Tereno deferred to future dedicated campaign Mid40060$10,000$20,940$30,940YesHero tier dominant; both SKUs proceed to production High900140$22,500$48,860$71,360YesSlotted Top approaches 5K-unit COGS break; Tereno vanguard fully viable --- COGS ESTIMATES (Slotted Top) --- VOLUMECOGS PER TILEGROSS MARGIN @ $25 PRICENOTES 500 units$7.0072%Tooling amortized; higher per-unit cost; viable at hero-tier volumes 2,000 units$5.2579%Mid-scale; most probable outcome at mid scenario 5,000 units$4.0084%Full economy-of-scale; high scenario or combined multi-campaign volume --- ADD-ONS (Pledge Manager Stage) --- ADD-ON NAMEPRICE (USD)CONTENTSESTIMATED WEIGHT (oz)SHIPPING IMPACTNOTES Extra Tile 2-Pack182x Slotted Top (color choice)6Adds ~0.5 lb to parcelLow DIM; easy to bundle with any tier Extra Tile 4-Pack344x Slotted Top (color choice)12Adds ~1 lb to parcelBetter per-tile value; encourage Trio+ tier to upgrade Passive Flow Rail Set224x flow rail pieces8Adds ~0.6 lbWater-motif extension; available to all tiers Icon Overlay Sheet121x icon overlay sheet1NegligibleCompatibility use; scenario icons for Catan / BattleTech / Heroscape Neoprene Shoreline Mat291x neoprene mat (hex-grid printed)14Adds ~1 lb; watch DIMPremium accessory; visual complement to tile system STRETCH_GOALS HEXISLE CAMPAIGN 1 — STRETCH GOAL LADDER (Graphic Brief) DESIGN NOTES: Vertical ladder graphic. Rungs ascend bottom to top. $12K rung is visually DISTINCT (bolder color, wider rung, KEY MILESTONE label). All others are standard rungs. Use HexIsle brand palette: deep teal base, amber accent for $12K rung, white text throughout. LADDER DIRECTION: Read BOTTOM to TOP (lowest funding at bottom, highest at top). RUNG #FUNDING LEVELLABEL ON GRAPHICWHAT UNLOCKSVISUAL TREATMENTREVEAL TIMINGPRIORITY 1 (BOTTOM)$1,000BASE GOAL: Slotted Top FundedSlotted Top production confirmed; all tile tiers shipGreen / filled rung; standard label; no special treatmentDay 1CRITICAL 2$3,000Finish Upgrade UnlockedPremium matte black + translucent finish options available for all tile tiersStandard rung; light teal accentDay 1 (revealed)Standard 3$6,000Hexel Icon Pack UnlockedIcon overlay sheet added to Trio+ tiers; Starter Flow gets full packStandard rung; light teal accentDay 1 (revealed)Standard 4$9,000Starter Flow EnhancementPassive water frame upgraded (extra config option or material grade)Standard rung; light teal accentDay 1 (revealed)Standard 5 (KEY MILESTONE)$12,000TERENO ENABLEDTereno Vanguard tiers proceed to tooling and production; table is realAMBER / BOLD rung; double border; KEY MILESTONE badge; larger label; separating visual gap above rung 4Day 1 (visible but locked label until hit)CRITICAL — HERO RUNG 6$15,000Tereno Finish UpgradePremium engraving / surface finish on Tereno's visible structural componentsDark teal rung; secondary milestone visual; labeled TERENO EXCLUSIVEHidden until $12K crossed; revealed as surpriseTereno-only 7 (TOP)$20,000HexIsle Scenario Pack Vol. 1Full digital scenario pack for all backers; includes Tereno-specific tide scriptsDark teal rung; TOP OF LADDER badge; stars or shimmer treatment optionalHidden until $12K crossed; revealed as secondary surpriseAll backers (digital) TIER_CARDS HEXISLE CAMPAIGN 1 — VISUAL TIER CARD BRIEFS House Voice: Direct. Confident. Never breathless. Veteran-founder. Not corporate. Mantra: Never despair at the immediacy of your circumstance. Motto: Help each other, Help ourselves. Each card brief contains: TIER NAME / PRICE / TAGLINE / 4-5 BULLET BENEFITS / VISUAL MOTIF / CALL TO ACTION / FUNDING STATUS BADGE TIER NAMEPRICETAGLINEBULLET 1BULLET 2BULLET 3BULLET 4BULLET 5VISUAL MOTIFCARD COLORCALL TO ACTIONFUNDING STATUS BADGETARGET BACKER % Slotted Top Starter$25One hex tile. Every game.Works with Catan, BattleTech, Heroscape, and any hex system you already ownPrecision geometry. No apps, no batteries, no setup beyond placing itChoose your finish at campaign close (standard or unlocked premium)Compatibility card included — drop-in instructions for 6 major hex systemsThe first tile in a larger arc. Hold your place.Single tile on clean dark surface. Minimal. Precise. No clutter.Deep slate / near-blackBack this tierGuaranteed at $1K~8% Hexel Trio [HERO TIER]$59Three tiles. The smart start.Three Slotted Top tiles — enough to run most hex-grid scenarios out of the boxBundle pricing: 21% savings versus buying separatelyFinish choice on all three: standard or premium (unlocked at $3K)Icon overlay sheet added at $6K stretch — Trio+ tiers included automaticallyThe tier most backers choose. There's a reason for that.Three tiles arranged in hex cluster formation on slate surface. Clean geometry.Deep teal primary / white textBack this tier — it's the right callGuaranteed at $1K~50% Starter Flow Kit$109The water starts here.Five Slotted Top tiles plus one passive water frame — your first terrain with fluid logicTwo flow rail pieces for shoreline and channel configurationFull print-and-play scenario pack included; tide scripts work without TerenoIcon overlay sheet at $6K; passive frame upgraded at $9KFor those who see where this is going and want to be early.Five tiles arranged around passive water frame. Subtle water-blue accent lighting implied.Ocean midnight / deep blue-tealBack this tierGuaranteed at $1K~25% Tereno Vanguard$349 ($329 early-bird)The table breathes.Full Tereno hydraulic water table core kit — 12-turn tide cycle, player-controlled currentsIncludes all Starter Flow Kit contents: 5 tiles, passive frame, 2 flow rails, full scenario packEarly-bird pricing ($329) locked for first backers or first 48 hoursArc Vanguard Joule tier: highest participation credit level in the 14-campaign HexIsle arcFor those who build the bridge for those who follow. First wave. No looking back.Tereno table hero shot: water in motion across hex grid. Amber glow on water surface.Amber / deep amber-gold on darkJoin the first waveBegins production at $12K+ | Contingent on Tereno-enabled milestone~15% COPY_FRAGMENTS HEXISLE CAMPAIGN 1 — COPY FRAGMENTS (Guaranteed vs. Contingent Language) House Voice: Direct. Confident. Never breathless. Veteran-founder. Not corporate. KEY RULE: Never imply Tereno ships regardless of funding. Never make Slotted Top sound fragile or uncertain. Precision matters. FRAGMENT IDCATEGORYUSE LOCATIONCOPY TEXTNOTES CF-01Guaranteed / Tile TiersFunding status badge on tier cardsGuaranteed at $1,000Short. Unambiguous. Goes on Watcher / Starter / Trio / Starter Flow cards. CF-02Contingent / TerenoFunding status badge on Tereno Vanguard cardBegins production at $12,000+Precise and mechanical. Not apologetic. Not a disclaimer. A fact. CF-03Contingent / TerenoTereno Vanguard reward description bodyTereno production is confirmed when this campaign crosses $12,000 in total funding. If we get there, your table ships. If we don't, you owe nothing and we come back with a dedicated Tereno campaign when the numbers are right.Honest. Clean. No hedging. Backer knows exactly what they're committing to. CF-04Guaranteed / GeneralPage intro / campaign FAQEvery tile tier ships the moment we close. The Slotted Top is not contingent on anything. It's funded. It builds.Use to pre-empt the question every backer asks first: is this real? Answer it before they ask it. CF-05Milestone / Stretch GoalStretch goal ladder label for $12K rungTERENO ENABLEDTwo words. All caps. No punctuation. The rung speaks for itself. Keep label tight on graphic. CF-06Milestone / Stretch GoalStretch goal ladder sub-label for $12K rungWhen we reach $12,000: Tereno Vanguard tiers go to production. The table is real.Secondary label below the main rung label. One sentence. Active voice. CF-07Hero Tier / SteeringHexel Trio card / page reward sectionMost backers land here. Three tiles is the practical start. One tile proves the fit. Three tiles run the game.Direct endorsement without being salesy. Veteran-founder voice. Let the logic do the work. CF-08Hero Tier / SteeringFAQ: Which tier should I choose?If you're not sure, back the Trio. Three tiles fit most hex games you already own, the price is fair, and you're not locked out of anything. You can add more at the pledge manager stage.Answers the question directly. No upsell. No pressure. Builds trust. CF-09Arc / Long-game framingPage mid-section / Tereno narrativeThis is Campaign 1 of 14. The Slotted Top is the foundation. Tereno is the first destination. Every campaign that follows builds on the one before it. You're not buying a product. You're holding a place in a longer story.Sets up the 14-campaign arc without overwhelming first-time visitors. One paragraph, not a lecture. CF-10Joule / Service creditsTereno Vanguard description / FAQVanguard backers earn the highest Joule participation tier in the HexIsle arc. Joules are closed-loop service participation credits — they don't convert to cash and they aren't an investment. They track your place in the ecosystem and unlock future access and participation rights.Compliant with DNA Lock and service-credit framing. Clear about what Joules are not. Must not imply financial return. CF-11Risk / Low scenarioPage FAQ: What happens if you don't hit $12,000?If we fund below $12,000, Slotted Top ships as planned. Tereno does not proceed in this campaign. We will launch a dedicated Tereno campaign when the production numbers support it. No Tereno backer is charged for a table that doesn't ship.Clear, honest, pre-emptive. Protects backer trust. Do not hide this answer. CF-12Compatibility / Slotted TopSlotted Top card / page compatibility sectionDrops into Catan. Fits BattleTech. Works with Heroscape. Plays nice with anything on a hex grid. We didn't design it for one game. We designed it for all of them.Leads with specifics. No vague claims. Name the games people actually own. CF-13Voice / MantraPage footer / campaign close sectionHelp each other. Help ourselves. We build the bridge for those who follow.Liana Banyan motto and mantra. Use sparingly. Closer of the campaign page, not a header. Let the work earn it. CF-14Urgency / Early-birdTereno Vanguard early-bird window labelFirst wave: $329. After the window closes: $349. No exceptions.Short. No apology. Sets the boundary cleanly. CF-15Fulfillment / TransparencyCampaign FAQ: When does this ship?Tile tiers (Slotted Top Starter, Hexel Trio, Starter Flow Kit) are targeted for Q4 2026 fulfillment. Tereno Vanguard, if the milestone is reached, is targeted for Q2 2027. We will communicate delays the moment we know about them.Sets clear expectations. Does not over-promise. Consistent with Q2 2026 launch window. --- Documentation as Democracy Disclaimer Excel remains the editable source of truth. This HTML export exists for public visibility, linkability, and auditability. If workbook content changes, re-run the export pipeline to republish this page.