https://cephas.lianabanyan.com/tags/demand/Recent content in Demand on Cephas - Liana Banyan Knowledge CenterHugo -- 0.152.2en-us2026 Liana Banyan Corporation. All rights reserved.Mon, 26 Jan 2026 00:00:00 +0000https://cephas.lianabanyan.com/academic/ghost-credits-tldr/Mon, 26 Jan 2026 00:00:00 +0000https://cephas.lianabanyan.com/academic/ghost-credits-tldr/<h1 id="ghost-credits-and-demand-validation-the-tldr">Ghost Credits and Demand Validation: The tl;dr</h1> <p><strong>Want the formal proofs?</strong> See: <a href="https://cephas.lianabanyan.com/academic/ghost-credits-academic/">Full Academic Paper</a></p> <hr> <h2 id="the-problem-in-one-sentence">The Problem in One Sentence</h2> <p>Most new products fail because nobody knew if anyone actually wanted them before they built them.</p> <h2 id="the-solution">The Solution</h2> <p>Let people pretend to buy things before they exist.</p> <h2 id="the-three-phases">The Three Phases</h2> <h3 id="phase-1-ghost-shopping">Phase 1: Ghost Shopping</h3> <p>People browse and &ldquo;add to cart&rdquo; items that don&rsquo;t exist yet. They spend Ghost Credits — fake money that costs nothing. This tells us: would people even <em>click</em> on this thing?</p>