The Montana Principle: Would You Accept Your Own Deal?
The Pudding There’s a test that every platform feature on Liana Banyan must pass before it ships. It’s not a unit test. It’s not a performance benchmark. It’s a question: Would you accept your own deal? The Founder calls it the Montana Principle, and it comes from a newspaper route. When you’re thirteen years old and you deliver newspapers in Montana, you learn something about deals very quickly. The newspaper company pays you a fraction of a cent per paper. You wake up at four in the morning. You ride your bike in weather that wants to kill you. And the deal is: if a customer doesn’t pay, you eat the cost. Not the newspaper company. You. The thirteen-year-old. ...