The 20% Rule: Why Sharing Makes You Richer
The Pudding Twenty percent. That’s the number that makes people flinch. When they hear that the cooperative takes twenty percent of every transaction, the reflex is immediate: “That’s a lot. That’s too much. I could keep that.” And you could. On a platform that offers nothing and charges nothing, you keep a hundred percent of your revenue. You also find your own customers, build your own website, handle your own payments, resolve your own disputes, write your own legal agreements, market your own products, and spend your evenings doing bookkeeping instead of building. ...