100 Companies for 100 Days
The Pudding Here is the simplest launch campaign ever devised: pick one company. Feature it. Tomorrow, pick another. Do that for a hundred days. That’s it. No gimmick. No algorithm hack. No growth-hacking playbook with a seventeen-step funnel. One company per day. One hundred days. Show, don’t tell. The logic is embarrassingly straightforward. A platform that claims to help businesses needs to show businesses being helped. Not in a testimonial. Not in a case study written six months after the fact. In real time. Day by day. Here’s a company. Here’s what they do. Here’s how the platform serves them. Tomorrow, a different company. A different industry. A different size. A different problem solved. ...