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REWARD_MATRIX
| HEXISLE CAMPAIGN 1 — REWARD MATRIX (Internal Ops) | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Last Updated: April 2026 | ||||||||||||||||||
| Base Goal: $1,000 | Tereno-Enabled Threshold: $12,000 | ||||||||||||||||||
| TIER NAME | PRICE (USD) | FUNDING STATUS | TARGET % OF BACKERS | SLOTTED TOP TILES (qty) | FINISH OPTIONS | PASSIVE WATER FRAME | FLOW RAIL PIECES | ICON OVERLAY SHEET | PNP SCENARIO PACK | DIGITAL THANK-YOU WALL | RULES/COMPAT CARD | TERENO CORE KIT | JOULE BONUS TIER | ESTIMATED ITEM WEIGHT (oz) | EST. PACKAGE WEIGHT (oz) | EST. BOX DIMS (inches) | SHIPPING CLASS | FULFILLMENT NOTES |
| Watcher | 5 | Guaranteed at $1K | ~2% | 0 | N/A | No | No | No | Yes (teaser) | Yes | No | No | Base | 0.5 | 1 | 4x4x0.5 | Digital only | Digital fulfillment only; no physical ship cost |
| Slotted Top Starter | 25 | Guaranteed at $1K | ~8% | 1 | 2 (std; premium at $3K stretch) | No | No | No | No | No | Yes | No | Base | 3 | 5 | 6x6x2 | Small Parcel | Lightest physical SKU; single tile; low DIM weight |
| Hexel Trio [HERO] | 59 | Guaranteed at $1K | ~50% | 3 | 2 (std; premium at $3K stretch) | No | No | Optional at $6K stretch | No | No | Yes | No | Tier 2 | 9 | 13 | 9x6x2 | Small Parcel | Hero tier; default recommendation; bundle discount implied |
| Starter Flow Kit | 109 | Guaranteed at $1K | ~25% | 5 | 2 (std; premium at $3K stretch) | Yes (1 passive frame) | 2 | Yes at $6K stretch | Yes (full) | No | Yes | No | Tier 3 | 28 | 36 | 12x9x3 | Small Parcel / Regional Carrier | First water-motif tier; validates hydraulic demand pre-Tereno |
| Tereno Vanguard - First Wave (Early Bird) | 329 | Contingent: begins production at $12K+ | ~15% (early-bird window only) | 5 | 2 (std; premium at $3K stretch) | Yes (1 passive frame) | 2 | Yes | Yes (full) | No | Yes | Yes (core kit) | Tier 4 (Arc Vanguard) | 180 | 210 | 24x18x12 | Freight / Bulky Parcel | Limited qty; first 48hrs or first X backers; separate carton workflow |
| Tereno Vanguard (Standard) | 349 | Contingent: begins production at $12K+ | ~15% (incl. early bird) | 5 | 2 (std; premium at $3K stretch) | Yes (1 passive frame) | 2 | Yes | Yes (full) | No | Yes | Yes (core kit) | Tier 4 (Arc Vanguard) | 180 | 212 | 24x18x12 | Freight / Bulky Parcel | Standard price after first-wave window closes; same contents |
| --- FINANCIAL SCENARIOS (Illustrative) --- | ||||||||||||||||||
| SCENARIO | SLOTTED TOP BACKERS | TERENO BACKERS | SLOTTED TOP REVENUE | TERENO REVENUE | TOTAL REVENUE | TERENO THRESHOLD MET? | NOTES | |||||||||||
| Low | 150 | 20 | $3,750 | $6,980 | $10,730 | No (below $12K) | Slotted Top funded; Tereno deferred to future dedicated campaign | |||||||||||
| Mid | 400 | 60 | $10,000 | $20,940 | $30,940 | Yes | Hero tier dominant; both SKUs proceed to production | |||||||||||
| High | 900 | 140 | $22,500 | $48,860 | $71,360 | Yes | Slotted Top approaches 5K-unit COGS break; Tereno vanguard fully viable | |||||||||||
| --- COGS ESTIMATES (Slotted Top) --- | ||||||||||||||||||
| VOLUME | COGS PER TILE | GROSS MARGIN @ $25 PRICE | NOTES | |||||||||||||||
| 500 units | $7.00 | 72% | Tooling amortized; higher per-unit cost; viable at hero-tier volumes | |||||||||||||||
| 2,000 units | $5.25 | 79% | Mid-scale; most probable outcome at mid scenario | |||||||||||||||
| 5,000 units | $4.00 | 84% | Full economy-of-scale; high scenario or combined multi-campaign volume | |||||||||||||||
| --- ADD-ONS (Pledge Manager Stage) --- | ||||||||||||||||||
| ADD-ON NAME | PRICE (USD) | CONTENTS | ESTIMATED WEIGHT (oz) | SHIPPING IMPACT | NOTES | |||||||||||||
| Extra Tile 2-Pack | 18 | 2x Slotted Top (color choice) | 6 | Adds ~0.5 lb to parcel | Low DIM; easy to bundle with any tier | |||||||||||||
| Extra Tile 4-Pack | 34 | 4x Slotted Top (color choice) | 12 | Adds ~1 lb to parcel | Better per-tile value; encourage Trio+ tier to upgrade | |||||||||||||
| Passive Flow Rail Set | 22 | 4x flow rail pieces | 8 | Adds ~0.6 lb | Water-motif extension; available to all tiers | |||||||||||||
| Icon Overlay Sheet | 12 | 1x icon overlay sheet | 1 | Negligible | Compatibility use; scenario icons for Catan / BattleTech / Heroscape | |||||||||||||
| Neoprene Shoreline Mat | 29 | 1x neoprene mat (hex-grid printed) | 14 | Adds ~1 lb; watch DIM | Premium accessory; visual complement to tile system |
STRETCH_GOALS
| HEXISLE CAMPAIGN 1 — STRETCH GOAL LADDER (Graphic Brief) | ||||||
|---|---|---|---|---|---|---|
| DESIGN NOTES: Vertical ladder graphic. Rungs ascend bottom to top. $12K rung is visually DISTINCT (bolder color, wider rung, KEY MILESTONE label). All others are standard rungs. Use HexIsle brand palette: deep teal base, amber accent for $12K rung, white text throughout. | ||||||
| LADDER DIRECTION: Read BOTTOM to TOP (lowest funding at bottom, highest at top). | ||||||
| RUNG # | FUNDING LEVEL | LABEL ON GRAPHIC | WHAT UNLOCKS | VISUAL TREATMENT | REVEAL TIMING | PRIORITY |
| 1 (BOTTOM) | $1,000 | BASE GOAL: Slotted Top Funded | Slotted Top production confirmed; all tile tiers ship | Green / filled rung; standard label; no special treatment | Day 1 | CRITICAL |
| 2 | $3,000 | Finish Upgrade Unlocked | Premium matte black + translucent finish options available for all tile tiers | Standard rung; light teal accent | Day 1 (revealed) | Standard |
| 3 | $6,000 | Hexel Icon Pack Unlocked | Icon overlay sheet added to Trio+ tiers; Starter Flow gets full pack | Standard rung; light teal accent | Day 1 (revealed) | Standard |
| 4 | $9,000 | Starter Flow Enhancement | Passive water frame upgraded (extra config option or material grade) | Standard rung; light teal accent | Day 1 (revealed) | Standard |
| 5 (KEY MILESTONE) | $12,000 | TERENO ENABLED | Tereno Vanguard tiers proceed to tooling and production; table is real | AMBER / BOLD rung; double border; KEY MILESTONE badge; larger label; separating visual gap above rung 4 | Day 1 (visible but locked label until hit) | CRITICAL — HERO RUNG |
| 6 | $15,000 | Tereno Finish Upgrade | Premium engraving / surface finish on Tereno's visible structural components | Dark teal rung; secondary milestone visual; labeled TERENO EXCLUSIVE | Hidden until $12K crossed; revealed as surprise | Tereno-only |
| 7 (TOP) | $20,000 | HexIsle Scenario Pack Vol. 1 | Full digital scenario pack for all backers; includes Tereno-specific tide scripts | Dark teal rung; TOP OF LADDER badge; stars or shimmer treatment optional | Hidden until $12K crossed; revealed as secondary surprise | All backers (digital) |
TIER_CARDS
| HEXISLE CAMPAIGN 1 — VISUAL TIER CARD BRIEFS | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| House Voice: Direct. Confident. Never breathless. Veteran-founder. Not corporate. Mantra: Never despair at the immediacy of your circumstance. Motto: Help each other, Help ourselves. | ||||||||||||
| Each card brief contains: TIER NAME / PRICE / TAGLINE / 4-5 BULLET BENEFITS / VISUAL MOTIF / CALL TO ACTION / FUNDING STATUS BADGE | ||||||||||||
| TIER NAME | PRICE | TAGLINE | BULLET 1 | BULLET 2 | BULLET 3 | BULLET 4 | BULLET 5 | VISUAL MOTIF | CARD COLOR | CALL TO ACTION | FUNDING STATUS BADGE | TARGET BACKER % |
| Slotted Top Starter | $25 | One hex tile. Every game. | Works with Catan, BattleTech, Heroscape, and any hex system you already own | Precision geometry. No apps, no batteries, no setup beyond placing it | Choose your finish at campaign close (standard or unlocked premium) | Compatibility card included — drop-in instructions for 6 major hex systems | The first tile in a larger arc. Hold your place. | Single tile on clean dark surface. Minimal. Precise. No clutter. | Deep slate / near-black | Back this tier | Guaranteed at $1K | ~8% |
| Hexel Trio [HERO TIER] | $59 | Three tiles. The smart start. | Three Slotted Top tiles — enough to run most hex-grid scenarios out of the box | Bundle pricing: 21% savings versus buying separately | Finish choice on all three: standard or premium (unlocked at $3K) | Icon overlay sheet added at $6K stretch — Trio+ tiers included automatically | The tier most backers choose. There's a reason for that. | Three tiles arranged in hex cluster formation on slate surface. Clean geometry. | Deep teal primary / white text | Back this tier — it's the right call | Guaranteed at $1K | ~50% |
| Starter Flow Kit | $109 | The water starts here. | Five Slotted Top tiles plus one passive water frame — your first terrain with fluid logic | Two flow rail pieces for shoreline and channel configuration | Full print-and-play scenario pack included; tide scripts work without Tereno | Icon overlay sheet at $6K; passive frame upgraded at $9K | For those who see where this is going and want to be early. | Five tiles arranged around passive water frame. Subtle water-blue accent lighting implied. | Ocean midnight / deep blue-teal | Back this tier | Guaranteed at $1K | ~25% |
| Tereno Vanguard | $349 ($329 early-bird) | The table breathes. | Full Tereno hydraulic water table core kit — 12-turn tide cycle, player-controlled currents | Includes all Starter Flow Kit contents: 5 tiles, passive frame, 2 flow rails, full scenario pack | Early-bird pricing ($329) locked for first backers or first 48 hours | Arc Vanguard Joule tier: highest participation credit level in the 14-campaign HexIsle arc | For those who build the bridge for those who follow. First wave. No looking back. | Tereno table hero shot: water in motion across hex grid. Amber glow on water surface. | Amber / deep amber-gold on dark | Join the first wave | Begins production at $12K+ | Contingent on Tereno-enabled milestone | ~15% |
COPY_FRAGMENTS
| HEXISLE CAMPAIGN 1 — COPY FRAGMENTS (Guaranteed vs. Contingent Language) | ||||
|---|---|---|---|---|
| House Voice: Direct. Confident. Never breathless. Veteran-founder. Not corporate. | ||||
| KEY RULE: Never imply Tereno ships regardless of funding. Never make Slotted Top sound fragile or uncertain. Precision matters. | ||||
| FRAGMENT ID | CATEGORY | USE LOCATION | COPY TEXT | NOTES |
| CF-01 | Guaranteed / Tile Tiers | Funding status badge on tier cards | Guaranteed at $1,000 | Short. Unambiguous. Goes on Watcher / Starter / Trio / Starter Flow cards. |
| CF-02 | Contingent / Tereno | Funding status badge on Tereno Vanguard card | Begins production at $12,000+ | Precise and mechanical. Not apologetic. Not a disclaimer. A fact. |
| CF-03 | Contingent / Tereno | Tereno Vanguard reward description body | Tereno production is confirmed when this campaign crosses $12,000 in total funding. If we get there, your table ships. If we don't, you owe nothing and we come back with a dedicated Tereno campaign when the numbers are right. | Honest. Clean. No hedging. Backer knows exactly what they're committing to. |
| CF-04 | Guaranteed / General | Page intro / campaign FAQ | Every tile tier ships the moment we close. The Slotted Top is not contingent on anything. It's funded. It builds. | Use to pre-empt the question every backer asks first: is this real? Answer it before they ask it. |
| CF-05 | Milestone / Stretch Goal | Stretch goal ladder label for $12K rung | TERENO ENABLED | Two words. All caps. No punctuation. The rung speaks for itself. Keep label tight on graphic. |
| CF-06 | Milestone / Stretch Goal | Stretch goal ladder sub-label for $12K rung | When we reach $12,000: Tereno Vanguard tiers go to production. The table is real. | Secondary label below the main rung label. One sentence. Active voice. |
| CF-07 | Hero Tier / Steering | Hexel Trio card / page reward section | Most backers land here. Three tiles is the practical start. One tile proves the fit. Three tiles run the game. | Direct endorsement without being salesy. Veteran-founder voice. Let the logic do the work. |
| CF-08 | Hero Tier / Steering | FAQ: Which tier should I choose? | If you're not sure, back the Trio. Three tiles fit most hex games you already own, the price is fair, and you're not locked out of anything. You can add more at the pledge manager stage. | Answers the question directly. No upsell. No pressure. Builds trust. |
| CF-09 | Arc / Long-game framing | Page mid-section / Tereno narrative | This is Campaign 1 of 14. The Slotted Top is the foundation. Tereno is the first destination. Every campaign that follows builds on the one before it. You're not buying a product. You're holding a place in a longer story. | Sets up the 14-campaign arc without overwhelming first-time visitors. One paragraph, not a lecture. |
| CF-10 | Joule / Service credits | Tereno Vanguard description / FAQ | Vanguard backers earn the highest Joule participation tier in the HexIsle arc. Joules are closed-loop service participation credits — they don't convert to cash and they aren't an investment. They track your place in the ecosystem and unlock future access and participation rights. | Compliant with DNA Lock and service-credit framing. Clear about what Joules are not. Must not imply financial return. |
| CF-11 | Risk / Low scenario | Page FAQ: What happens if you don't hit $12,000? | If we fund below $12,000, Slotted Top ships as planned. Tereno does not proceed in this campaign. We will launch a dedicated Tereno campaign when the production numbers support it. No Tereno backer is charged for a table that doesn't ship. | Clear, honest, pre-emptive. Protects backer trust. Do not hide this answer. |
| CF-12 | Compatibility / Slotted Top | Slotted Top card / page compatibility section | Drops into Catan. Fits BattleTech. Works with Heroscape. Plays nice with anything on a hex grid. We didn't design it for one game. We designed it for all of them. | Leads with specifics. No vague claims. Name the games people actually own. |
| CF-13 | Voice / Mantra | Page footer / campaign close section | Help each other. Help ourselves. We build the bridge for those who follow. | Liana Banyan motto and mantra. Use sparingly. Closer of the campaign page, not a header. Let the work earn it. |
| CF-14 | Urgency / Early-bird | Tereno Vanguard early-bird window label | First wave: $329. After the window closes: $349. No exceptions. | Short. No apology. Sets the boundary cleanly. |
| CF-15 | Fulfillment / Transparency | Campaign FAQ: When does this ship? | Tile tiers (Slotted Top Starter, Hexel Trio, Starter Flow Kit) are targeted for Q4 2026 fulfillment. Tereno Vanguard, if the milestone is reached, is targeted for Q2 2027. We will communicate delays the moment we know about them. | Sets clear expectations. Does not over-promise. Consistent with Q2 2026 launch window. |
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