<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><title>Media Pitches on Cephas - Liana Banyan Knowledge Center</title><link>https://the2ndsecond.com/letters/pitches/</link><description>Recent content in Media Pitches on Cephas - Liana Banyan Knowledge Center</description><generator>Hugo -- 0.152.2</generator><language>en-us</language><copyright>2026 Liana Banyan Corporation. All rights reserved.</copyright><lastBuildDate>Wed, 18 Mar 2026 00:00:00 +0000</lastBuildDate><atom:link href="https://the2ndsecond.com/letters/pitches/index.xml" rel="self" type="application/rss+xml"/><item><title>Pitch: Ars Technica</title><link>https://the2ndsecond.com/letters/pitches/ars-technica/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/ars-technica/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; Ars Technica Editorial
&lt;strong&gt;Subject:&lt;/strong&gt; Platform Uses Blockchain for Ownership Verification, Not Speculation — Technical Deep-Dive Available&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The Hook:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A cooperative platform is using blockchain the way it was probably meant to be used: immutable ownership records, not speculation mechanics. The technical architecture is documented and open to scrutiny.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Platform:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Liana Banyan is a cooperative commerce platform with some interesting technical decisions:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Blockchain for verification only&lt;/strong&gt; — Medallions track ownership like stock certificates&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;No tradeable tokens&lt;/strong&gt; — Can&amp;rsquo;t buy medallions to flip them&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Economics locked in operating agreement&lt;/strong&gt; — Cost + 20% margin, structurally unchangeable&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Star Chamber verification&lt;/strong&gt; — AI-assisted transaction verification with human oversight&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why Ars Technica Readers Would Care:&lt;/strong&gt;&lt;/p&gt;</description></item><item><title>Pitch: Investopedia</title><link>https://the2ndsecond.com/letters/pitches/investopedia/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/investopedia/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; Investopedia Editorial
&lt;strong&gt;Subject:&lt;/strong&gt; How &amp;ldquo;Medallion&amp;rdquo; Ownership Works in a Cooperative Platform&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The Hook:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A new platform is using blockchain-tracked &amp;ldquo;medallions&amp;rdquo; to give every user fractional ownership—without the speculation mechanics that have plagued other token projects. Here&amp;rsquo;s how the economics work.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Platform:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Liana Banyan is a cooperative commerce platform with a novel ownership structure:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Medallions&lt;/strong&gt; = Fractional ownership stakes tracked on blockchain&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Not tradeable tokens&lt;/strong&gt; — Ownership receipts, not speculation vehicles&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Earned through participation&lt;/strong&gt; — Not purchased for speculation&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Tied to locked economics&lt;/strong&gt; — Platform margin fixed at Cost + 20%&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why Investopedia Readers Would Care:&lt;/strong&gt;&lt;/p&gt;</description></item><item><title>Pitch: Kaiser Health News</title><link>https://the2ndsecond.com/letters/pitches/kaiser-health-news/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/kaiser-health-news/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; Kaiser Health News Editorial
&lt;strong&gt;Subject:&lt;/strong&gt; Cooperative Platform Tackles Prescription Access with Locked Economics&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The Hook:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;While policy debates continue over prescription pricing, a cooperative platform has launched with a different approach: lock the economics so they can&amp;rsquo;t extract, and let volume purchasing do the rest.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Platform:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Liana Banyan is a cooperative commerce platform with LifeLine Medications as one of fourteen initiatives:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Cost + 20%&lt;/strong&gt; margin locked in operating agreement&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;83.3%&lt;/strong&gt; retained by pharmacies/providers&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;$5/year&lt;/strong&gt; membership&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Volume purchasing&lt;/strong&gt; power for individuals&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;No PBM-style middleman&lt;/strong&gt; extraction&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why KHN Readers Would Care:&lt;/strong&gt;&lt;/p&gt;</description></item><item><title>Pitch: MIT Media Lab</title><link>https://the2ndsecond.com/letters/pitches/mit-media-lab/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/mit-media-lab/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; MIT Media Lab
&lt;strong&gt;Subject:&lt;/strong&gt; Platform Cooperative with Locked Economics — Research Collaboration Inquiry&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Summary:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I&amp;rsquo;ve spent 15 years building a platform cooperative where the economics are architecturally locked—Cost + 20% margin, fixed in the operating agreement, structurally unchangeable. I&amp;rsquo;m seeking academic partners to rigorously examine whether the model does what I think it does.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Platform:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Liana Banyan is a cooperative commerce platform:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;83.3%&lt;/strong&gt; creator retention on every transaction&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Cost + 20%&lt;/strong&gt; margin locked in operating agreement&lt;/li&gt;
&lt;li&gt;Three commercial portals fund fourteen charitable initiatives&lt;/li&gt;
&lt;li&gt;Fractional ownership via blockchain-tracked medallions&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;$5&lt;/strong&gt; annual membership&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why MIT Media Lab:&lt;/strong&gt;&lt;/p&gt;</description></item><item><title>Pitch: NerdWallet</title><link>https://the2ndsecond.com/letters/pitches/nerdwallet/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/nerdwallet/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; NerdWallet Editorial
&lt;strong&gt;Subject:&lt;/strong&gt; Platform Offers $5/Year Access to Prescription Savings &amp;amp; Medical Cost Tools&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The Hook:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A new platform lets users access prescription cost comparisons, medical savings accounts, and volume purchasing for healthcare supplies—all for $5 per year.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Platform:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Liana Banyan is a cooperative commerce platform with fourteen initiatives, including:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;LifeLine Medications&lt;/strong&gt; — Prescription price comparisons and access programs&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;LB MSA&lt;/strong&gt; — Medical Savings Accounts with cooperative purchasing power&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Volume purchasing&lt;/strong&gt; — Group buying for medical supplies and healthcare needs&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why NerdWallet Readers Would Care:&lt;/strong&gt;&lt;/p&gt;</description></item><item><title>Pitch: Podcast Template</title><link>https://the2ndsecond.com/letters/pitches/podcast-template/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/podcast-template/</guid><description>&lt;h2 id="the-one-line-pitch"&gt;THE ONE-LINE PITCH&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;15 years building a platform where workers keep 83.3% — and the margin is locked so it can&amp;rsquo;t change.&lt;/strong&gt;&lt;/p&gt;
&lt;hr&gt;
&lt;h2 id="the-30-second-pitch"&gt;THE 30-SECOND PITCH&lt;/h2&gt;
&lt;p&gt;Jonathan Jones is a 53-year-old ARNG veteran who&amp;rsquo;s spent 15 years building Liana Banyan, a cooperative platform where creators keep 83.3% of every transaction. Unlike every other platform, the margin is locked in the legal structure — it literally cannot be raised. Three commercial divisions fund fourteen charitable initiatives across food, healthcare, manufacturing, and creative work. With 150+ patents filed and a flagship hardware product (HexIsle, a hydraulic gaming table) launching on Kickstarter, Liana Banyan is attempting to prove that platforms don&amp;rsquo;t have to enshittify.&lt;/p&gt;</description></item><item><title>Pitch: Shareable</title><link>https://the2ndsecond.com/letters/pitches/shareable/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/shareable/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; Shareable Editorial
&lt;strong&gt;Subject:&lt;/strong&gt; Platform Cooperative with Locked Economics — 15 Years to Cost+20%&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The Hook:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;What if a platform&amp;rsquo;s economics couldn&amp;rsquo;t drift toward extraction—not because of promises, but because of architecture? A 53-year-old ARNG veteran spent 15 years building exactly that.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Platform:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Liana Banyan is a cooperative commerce platform where:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Platform margin is &lt;strong&gt;Cost + 20%&lt;/strong&gt; — locked in operating agreement&lt;/li&gt;
&lt;li&gt;Creators keep &lt;strong&gt;83.3%&lt;/strong&gt; of every transaction&lt;/li&gt;
&lt;li&gt;Three commercial portals permanently fund fourteen charitable initiatives&lt;/li&gt;
&lt;li&gt;Every member earns fractional ownership&lt;/li&gt;
&lt;li&gt;Entry: &lt;strong&gt;$5/year&lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why Shareable Readers Would Care:&lt;/strong&gt;&lt;/p&gt;</description></item><item><title>Pitch: Stanford Social Innovation Review</title><link>https://the2ndsecond.com/letters/pitches/ssir/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/ssir/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; Stanford Social Innovation Review Editorial
&lt;strong&gt;Subject:&lt;/strong&gt; Platform Cooperativism Case Study — 15 Years to Cost+20%&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Proposed Article:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&amp;ldquo;Locking the Economics: How One Platform Made Enshittification Structurally Impossible&amp;rdquo;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Pitch:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A 53-year-old ARNG veteran has spent 15 years building a platform cooperative where the economics literally cannot change. The platform margin is locked at Cost + 20% in the operating agreement—not as policy, but as architecture.&lt;/p&gt;
&lt;p&gt;This isn&amp;rsquo;t theoretical. The platform exists. The math is published. And the founder is inviting scrutiny.&lt;/p&gt;</description></item><item><title>Pitch: STAT News</title><link>https://the2ndsecond.com/letters/pitches/stat-news/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/stat-news/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; STAT News Editorial
&lt;strong&gt;Subject:&lt;/strong&gt; Platform Offers Prescription Access Through Cooperative Model — No Middleman Markup&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The Hook:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A new cooperative platform is tackling prescription access differently: no middleman markup, transparent economics, and a founder who&amp;rsquo;s personally navigated healthcare without coverage.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Initiative:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;LifeLine Medications is one of fourteen initiatives within Liana Banyan, a cooperative commerce platform:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Cost + 20%&lt;/strong&gt; margin (locked in operating agreement)&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;83.3%&lt;/strong&gt; retained by providers/pharmacies&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;$5/year&lt;/strong&gt; membership&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Volume purchasing&lt;/strong&gt; power for individuals&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Transparent pricing&lt;/strong&gt; — all math published&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why STAT Readers Would Care:&lt;/strong&gt;&lt;/p&gt;</description></item><item><title>Pitch: TechCrunch</title><link>https://the2ndsecond.com/letters/pitches/techcrunch/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/techcrunch/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; TechCrunch Editorial
&lt;strong&gt;Subject:&lt;/strong&gt; 15-Year Platform Cooperative Launches with Enshittification-Proof Economics&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The Hook:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A 53-year-old ARNG veteran has spent 15 years building a platform cooperative with economics that can&amp;rsquo;t be changed—and the math is published for anyone to verify.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Platform:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Liana Banyan is a cooperative commerce platform where:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Creators keep &lt;strong&gt;83.3%&lt;/strong&gt; of every transaction (vs. ~50-70% on typical platforms)&lt;/li&gt;
&lt;li&gt;Platform margin is &lt;strong&gt;locked at Cost + 20%&lt;/strong&gt; in the operating agreement—structurally unchangeable&lt;/li&gt;
&lt;li&gt;Three commercial portals permanently fund fourteen charitable initiatives&lt;/li&gt;
&lt;li&gt;Every user earns fractional ownership via blockchain-tracked medallions&lt;/li&gt;
&lt;li&gt;Entry cost: &lt;strong&gt;$5 annual membership&lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why This Matters Now:&lt;/strong&gt;&lt;/p&gt;</description></item><item><title>Pitch: The Penny Hoarder</title><link>https://the2ndsecond.com/letters/pitches/penny-hoarder/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/penny-hoarder/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; The Penny Hoarder Editorial
&lt;strong&gt;Subject:&lt;/strong&gt; New Platform Lets Creators Keep 83.3% — Here&amp;rsquo;s How the Math Works&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The Hook:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Most platforms take 30-50% of creator earnings. A new cooperative platform locks its margin at Cost + 20%, meaning creators keep 83.3% of every transaction. And membership costs $5 per year.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Platform:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Liana Banyan is a cooperative commerce platform where:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Creators keep &lt;strong&gt;83.3%&lt;/strong&gt; of every transaction&lt;/li&gt;
&lt;li&gt;Platform margin is &lt;strong&gt;locked at Cost + 20%&lt;/strong&gt; (cannot be changed)&lt;/li&gt;
&lt;li&gt;Membership costs &lt;strong&gt;$5/year&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Every member earns fractional ownership&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why Penny Hoarder Readers Would Care:&lt;/strong&gt;&lt;/p&gt;</description></item><item><title>Pitch: The Verge</title><link>https://the2ndsecond.com/letters/pitches/the-verge/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/the-verge/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; The Verge Editorial
&lt;strong&gt;Subject:&lt;/strong&gt; A Platform That Literally Can&amp;rsquo;t Enshittify — The Economics Are Locked&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The Hook:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;What if a platform couldn&amp;rsquo;t enshittify because the economics were locked in the operating agreement? A 53-year-old ARNG veteran spent 15 years building exactly that.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Platform:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Liana Banyan is a cooperative commerce platform where:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Creators keep &lt;strong&gt;83.3%&lt;/strong&gt; of every transaction&lt;/li&gt;
&lt;li&gt;Platform margin is &lt;strong&gt;Cost + 20%&lt;/strong&gt; — locked in the operating agreement&lt;/li&gt;
&lt;li&gt;Changing it would require dissolving the corporation&lt;/li&gt;
&lt;li&gt;Entry cost: &lt;strong&gt;$5/year&lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why The Verge Readers Would Care:&lt;/strong&gt;&lt;/p&gt;</description></item><item><title>Pitch: Wall Street Journal Feature</title><link>https://the2ndsecond.com/letters/pitches/wsj-feature-611-patents/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/wsj-feature-611-patents/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; WSJ Features / Future of Everything
&lt;strong&gt;From:&lt;/strong&gt; Jonathan Jones, Founder, Liana Banyan Corporation
&lt;strong&gt;Date:&lt;/strong&gt; January 26, 2026
&lt;strong&gt;Re:&lt;/strong&gt; Feature Pitch — &amp;ldquo;611 Patents at Midnight&amp;rdquo;&lt;/p&gt;
&lt;hr&gt;
&lt;h2 id="the-story"&gt;THE STORY&lt;/h2&gt;
&lt;p&gt;At 11:52 PM on January 23, 2026, a 53-year-old ARNG veteran hit &amp;ldquo;submit&amp;rdquo; on his 15th patent application of the night. Combined with earlier filings, the total: 611 claims across inventions ranging from water-powered children&amp;rsquo;s games to a three-currency economic system the IMF has been trying to solve since Bretton Woods.&lt;/p&gt;</description></item><item><title>Pitch: Wall Street Journal Op-Ed</title><link>https://the2ndsecond.com/letters/pitches/wsj-oped-roi-predictability/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/wsj-oped-roi-predictability/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; WSJ Op-Ed Submissions
&lt;strong&gt;From:&lt;/strong&gt; Jonathan Jones, Founder, Liana Banyan Corporation
&lt;strong&gt;Date:&lt;/strong&gt; January 26, 2026
&lt;strong&gt;Re:&lt;/strong&gt; Op-Ed Submission — &amp;ldquo;The Risk Premium Is a Tax on Inefficiency&amp;rdquo;&lt;/p&gt;
&lt;hr&gt;
&lt;h2 id="pitch-summary"&gt;PITCH SUMMARY&lt;/h2&gt;
&lt;p&gt;I&amp;rsquo;d like to submit an op-ed arguing that the high margins charged by modern businesses aren&amp;rsquo;t primarily about value creation—they&amp;rsquo;re risk premiums for inefficient business models. And those premiums can be structurally eliminated.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The thesis:&lt;/strong&gt; When businesses fix their key variables by design rather than estimate them by forecast, ROI variance drops from plus/minus 50-200% to plus/minus 5%. The math is straightforward. The implications for cooperative economics, platform capitalism, and impact investing are significant.&lt;/p&gt;</description></item><item><title>Pitch: Yes! Magazine</title><link>https://the2ndsecond.com/letters/pitches/yes-magazine/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/yes-magazine/</guid><description>&lt;p&gt;&lt;strong&gt;To:&lt;/strong&gt; Yes! Magazine Editorial
&lt;strong&gt;Subject:&lt;/strong&gt; Platform Cooperative Locks Economics to Prevent Extraction — 15 Years in the Making&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The Hook:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A cooperative platform has done something unusual: locked its economics in the operating agreement so they can&amp;rsquo;t drift toward extraction. Creators keep 83.3%. The margin is fixed. And it took 15 years to build.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Why Yes! Magazine:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Your readers want solutions, not just problems. This is an attempt to solve platform extraction structurally—not with promises, but with architecture.&lt;/p&gt;</description></item><item><title>Post: Hacker News</title><link>https://the2ndsecond.com/letters/pitches/hacker-news/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/hacker-news/</guid><description>&lt;p&gt;&lt;strong&gt;Title:&lt;/strong&gt; Show HN: I spent 15 years building a platform cooperative with locked economics. Tear it apart.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Post:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I&amp;rsquo;m a 53-year-old ARNG veteran who&amp;rsquo;s spent 15 years building a platform cooperative where the economics literally can&amp;rsquo;t change. The margin is locked at Cost + 20% in the operating agreement. Creators keep 83.3%.&lt;/p&gt;
&lt;p&gt;I&amp;rsquo;m posting here because I want technical scrutiny. If there&amp;rsquo;s a flaw in this architecture, HN will find it.&lt;/p&gt;</description></item><item><title>Post: Product Hunt</title><link>https://the2ndsecond.com/letters/pitches/product-hunt/</link><pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate><guid>https://the2ndsecond.com/letters/pitches/product-hunt/</guid><description>&lt;p&gt;&lt;strong&gt;Product Name:&lt;/strong&gt; Liana Banyan&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Tagline:&lt;/strong&gt; The platform that can&amp;rsquo;t enshittify. Creators keep 83.3%. Economics locked.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Liana Banyan is a cooperative commerce platform where the economics are locked in the operating agreement—not changeable by executives, not erodable by investor pressure.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Why we&amp;rsquo;re different:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Margin locked at Cost + 20%&lt;/strong&gt; — It&amp;rsquo;s in the operating agreement. Changing it would require dissolving the company.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Creators keep 83.3%&lt;/strong&gt; — On a $500 transaction, creators get $416.67.&lt;/p&gt;</description></item></channel></rss>