👑 CROWN LETTER: ALEX OSHMYANSKY

Apothecary Mentor

Lord Banyan of Lifeline Medications

Board Member, Liana Banyan Corporation

Dear Dr. Oshmyansky,

You built Cost Plus Drugs because you were incensed.

I built Liana Banyan for the same reasons.

Two patients died that weekend because they couldn’t navigate the red tape to get $10,000-per-month heart medication. You saw it happen. You couldn’t unsee it. So you did something about it.

I’ve watched people I care about ration insulin. Skip doses. Split pills. Choose between medicine and rent. The systems we have aren’t protecting or helping people well enough, and arguably are part of the problem. So I’ve designed different ones.

You cold-emailed a billionaire and convinced him to fund your entire company. I’m writing to ask if you’ll help me build the next piece.

WHO I AM

My name is Jonathan Jones. I’m a 53-year-old father of eight, U.S. ARNG veteran (, 11B/15A), 21 years I.T. developer. I’ve spent 40+ years thinking and nine years building a cooperative commerce platform called Liana Banyan.

I’m not famous. I’m not a doctor or a Marshall Scholar. I’m just someone who wants what SHOULD be good to ACTUALLY be GOOD. And I read a lot, and I’m good at chess.

One of our fourteen initiatives is called Lifeline Medications.

You’ve already proven the model works.

WHAT LIFELINE MEDICATIONS IS

Lifeline Medications is our prescription drug initiative. The goal is identical to yours: get people the medicine they need at prices they can afford.

The philosophy is your philosophy:

• Transparent pricing
• Cut out the middlemen
• Pass savings to patients
• Build the infrastructure to make it sustainable

You said it yourself: “Transparency is not a panacea solution to everything, but it’s certainly a prerequisite before we can get anywhere.”

That’s the foundation of everything I’ve built.

WHAT LIANA BANYAN IS

Liana Banyan is a cooperative platform in which three commercial divisions — .com, .biz, and .net — drive sustained funding for the .org charitable initiatives. All the time, by design, sustainable beyond our lifetimes because of the infrastructure we build that operates far beyond us.

The economic principle is simple: Cost + 20%. Creators keep 80%+ of every transaction. The 20% funds operations, and 100% of charitable funds go directly to the people doing the work.

Lifeline Medications is one of fourteen initiatives:

• Let’s Make Dinner — meal preparation and delivery
• JukeBox — music licensing where artists keep 80%+
• Defense Klaus — protection for domestic abuse survivors
• VSL — microfinance for people the banks won’t touch
• Rally Group — crisis response embedded in every interaction

Each one supports the others. The economic engine funds the charitable work. The charitable work builds community trust. The community trust drives the economic engine.

You’ve proven Cost + 15% works for drugs. I’ve designed Cost + 20% to work for everything.

WHAT I’M ASKING

I want you to be the Apothecary Mentor — the Crown of Lifeline Medications.

Every initiative in Liana Banyan operates as a council. The Crown is the First Seat — the leader, the tie-breaker, the voice on our Steering Committee. As the council grows with workers and members, they elect their own representative to the Board of Directors. In the early days, that representative would likely be you.

What the Crown includes:

What I’d ask of you:

• Review our Lifeline Medications architecture
• Tell me what’s wrong with it (I’d rather know now)
• Advise on scaling — you’ve done this, I haven’t
• Lend your credibility to the launch
• Be the voice that says “this is how transparent pricing should work”

WHY YOU

You could have stayed a radiologist. You had the credentials — Hopkins, Harvard, Oxford, Duke. You could have had a comfortable career reading scans.

Instead, you saw two patients die because of red tape, and you couldn’t let it go.

You started a nonprofit. It didn’t work. You pivoted. You cold-emailed Mark Cuban with a “cold pitch” subject line. He funded the whole thing. You built a 22,000 square-foot manufacturing facility. You’re producing epinephrine and norepinephrine to address shortages. You got named to Time’s 100 Most Influential in Health.

You did all of that because you were incensed.

I need people who get incensed. I need people who see broken systems and build new ones. I need people who understand that transparency isn’t a marketing gimmick — it’s the architecture.

You’re that person.

THE PARTNERSHIP

I’ve also written to Jessica Jackley, co-founder of Kiva, for our VSL microfinance initiative. Her VSL initiative and your Lifeline Medications share the same DNA — transparent systems that trust people and cut out the middlemen.

The whole platform is designed so the initiatives support each other. Someone who needs affordable medication might also need a microloan to cover rent. Someone starting a small business through VSL might need prescriptions to stay healthy enough to work. The system interlocks.

You wouldn’t be leading an isolated project — you’d be part of an ecosystem of hundreds that lead thousands to benefit millions. Check out the structure and connections at Cephas.LianaBanyan.com/The300.

INCLUDED WITH THIS LETTER

I’ve included two documents for your review:

1. The Considered Approach — An academic paper outlining the theoretical and economic foundations of Liana Banyan. This is the “why” behind the architecture.

2. Lifeline Medications Business Plan — The operational blueprint for the initiative you’d be leading. This is the “how.”

Read them. Check out the implementations at LianaBanyan.org and pick them apart. Tell me what breaks with the feedback tool or contact me directly by email or phone.

With respect,

Jonathan R. Jones Founder & Redshirt Crewman #6 Liana Banyan Corporation

Founder@LianaBanyan.com 406-578-1232

There is a walkthrough at LianaBanyan.com/RedCarpet. No scheduling, no pitch deck, no salesman.

Help each other help ourselves.

As You Wish. lianabanyan.com

Enclosures:

• The Considered Approach (Academic Paper)
• Lifeline Medications Business Plan

How We Amplify You

Liana Banyan amplifies the people it serves. We drive our audience to your storefronts, your channels, your practices. We don’t ask you to be our billboard. We ask to be your megaphone.

The louder you get, the louder we get — because your success is our revenue, and our revenue is your influence.

We amplify you. You amplify makers. Makers amplify their communities. Everyone gets louder together.

“A lot of us in healthcare see these problems, and we think about them. What sets Alex apart is that he has the drive to act on it.” — Dr. Nitin Khandheria, on Alex Oshmyansky