🛒 Let’s Get Groceries
Restaurant prices for home cooks.
📊 Initiative Launch Status
| Category | Status | Details |
|---|---|---|
| Overall | 🟡 PREPARING | Priority launch initiative (with LMD + Family Table) |
Prerequisites for Launch
1. Leadership
| Role | Status | Action |
|---|---|---|
| Crown (Provisioner Mentor) | 🟡 Invited | José Andrés — awaiting response |
| Operations Lead | 🔴 Open | Apply to lead this initiative → |
| Regional Coordinators | 🔴 Open | Needed in each launch city (warehouse partnerships) |
2. Cold-Start Funding
| Source | Status | Amount |
|---|---|---|
| A. Cross-Initiative (20% split via 1/3 rule) | ⚪ Pending | Requires LMD operational first |
| B. Local User Participation | 🔴 Not Started | Need 50 households per ZIP for volume pricing |
| C. Seed Contribution | 🟡 In Progress | Founder contribution + early adopter pool |
3. Resource Allocation
| Resource | Need | Have | Gap |
|---|---|---|---|
| Demand aggregation system | ✅ | ✅ | Complete (Feb 12 migration) |
| Wholesale supplier API connections | ✅ | 🔴 | Needs local partnerships |
| Delivery coordination | ✅ | 🔴 | Needs drivers/partners |
| Mobile app (order interface) | ✅ | 🟡 70% | UI polish |
| Payment processing | ✅ | ✅ | Integrated |
| ZIP code threshold logic | ✅ | ✅ | 2+ households, $25+ value |
4. Technical Support Services
| Service | Status |
|---|---|
| Platform infrastructure | ✅ Ready |
| Database & backend | ✅ Ready |
| Aggregation windows | ✅ Ready (time-based per ZIP) |
| Volume discount tiers | ✅ Ready (5%/10%/15%/20%) |
| Shopping list generation | ✅ Ready |
Want to help launch Let’s Get Groceries? Get involved →
What Is It?
Let’s Get Groceries harnesses collective purchasing power to get wholesale/restaurant prices on everyday groceries.
How It Works
- Members aggregate orders for common items
- Bulk purchasing unlocks wholesale pricing
- Coordinated delivery reduces costs
- Split the savings — everyone benefits
The Cost+20% Model
How Pricing Works
Liana Banyan operates on a Cost+20% margin model for all sourced goods:
| Component | Calculation |
|---|---|
| Wholesale cost | What we pay the supplier |
| Platform margin | +20% of wholesale cost |
| Member price | Wholesale + 20% |
Example: Olive Oil
| Step | Amount |
|---|---|
| Wholesale cost (gallon) | $20.00 |
| Platform margin (20%) | $4.00 |
| Member price | $24.00 |
| Retail price (comparison) | $40.00 |
| Member savings | 40% |
Where the 20% Goes
The platform margin funds operations:
| Allocation | Purpose |
|---|---|
| Delivery coordination | Route optimization, driver compensation |
| Aggregation infrastructure | Systems that combine orders |
| Quality assurance | Supplier vetting, product standards |
| Cross-initiative support | Funds other initiatives via the 1/3 rule |
Volume Discount Tiers
As more neighbors join, prices drop further:
| Households in ZIP | Additional Discount | Effective Margin |
|---|---|---|
| 2-9 | Base price | Cost+20% |
| 10-24 | 5% off | Cost+15% |
| 25-49 | 10% off | Cost+10% |
| 50-99 | 15% off | Cost+5% |
| 100+ | 20% off | Cost+0% (at-cost) |
At 100+ households, members pay wholesale cost with no platform margin — the volume itself covers operational costs.
The Math
| Item | Retail | Cost+20% | Savings |
|---|---|---|---|
| Olive Oil (gallon) | $40 | $24 | 40% |
| Rice (25lb) | $35 | $21 | 40% |
| Chicken (case) | $80 | $54 | 33% |
| Flour (50lb) | $28 | $18 | 36% |
| Canned tomatoes (case/12) | $24 | $15 | 38% |
Integration
- Let’s Make Dinner — Ingredients for meal rotation
- $5 Santa — Food drives and meal donations
- Harper Guild — Fair labor in supply chain
Crown Leadership
José Andrés — Provisioner Mentor
Chef, humanitarian, founder of World Central Kitchen. He’s fed millions in disaster zones around the world. Now he’ll help make sure your neighbors never go hungry.
“Feeding people has always been about more than food. It’s about dignity.”
Get Involved
This initiative launches with the platform. Join the waitlist →
“Why should restaurants get all the good prices?”