Pizza for Ice Cream (College)
When you trade at cost instead of retail, everyone wins massively. The margin is where the magic is.
Founder Anecdotes
Sinbad Uncurling His Fist (Movie Reference)
Do the right thing even when you’re going to lose. Especially when you’re going to lose. The uncurled fist  you COULD fight, you COULD run, but you don’t.
The 'To Blave' Technique
A founder anecdote: The ‘To Blave’ Technique.
The $175 Apartment (Missing Wall, Half His Income)
A roof with a tarp wall is still a roof. Start somewhere.
The 11th Birthday Party (Children's Home)
Rejection. Outsider status. The origin of empathy for the marginalized  why the platform is for everyone.
The 1978 CJ-7 Jeep (No Gauges, Leaking Gas Tank)
Sometimes you have to drive home with a leaking gas tank because there’s no other option. Then fix it.
The Africa Baobab Tree
Growth through replication. Platform incubator model.
The Bridge-Builder (Dad's Story)
Build for those who follow. Every patent is a bridge.
The Deodorant Flight
Check everything twice. Humility in mistakes.
The Facebook Friend with Cancer
The impossible choice  save yourself or protect your family from debt. This is broken. This is why SWOOP exists.