Jonathan’s grandmother didn’t frame Luke 12:48 as an aspiration. She framed it as an accounting reality. “To whom much is given, much will be required” was not a motivational poster in her house — it was closer to a tax filing reminder. You have been given. Therefore you owe.
This is the doctrinal ground under the cooperative’s charitable surplus requirement. The 60/20/10/10 allocation — where 10% of surplus goes to charitable causes and another 10% to cooperative infrastructure — is not a marketing decision. It is a structural expression of Luke 12:48 baked into the operating agreement, which cannot be changed without member vote, and which Jonathan has stated he would rather dissolve the corporation than remove.
The grandmother’s standard was higher than most charity programs in corporate America. Most programs are optional. Hers was the way things are. The cooperative follows the same logic: generosity is not aspirational — it’s structural.
Founder to supply the specific memory of Grandma and the kitchen table moment.